Name It would like to set a good example when it comes to sustainability. A key part of their sustainability strategy going forward will be increasing the sourcing of better materials, these include: organic cotton, recycled polyester, and better denim. The organic cotton Name It use is certified by the world’s leading processing standards for organic textiles. The certification ensures that no harmful chemicals are used – this is for the good of all the people involved in the processing of NAME IT cotton garments. By buying garments made with organic cotton, you are supporting organic farming practices which are better for the environment.